About Envolve

Based in Nashville, Tennessee (with satellite offices in Indianapolis, and St. Louis), our full-service marketing and public relations company focuses solely on the under-serviced and emerging segment of businesses that works for a sustainable earth.

Our roots are as business leaders, outdoor enthusiasts, and eco-marketers, each with a passion for addressing the myriad issues of climate, environment and sustainability with our talents in marketing, messaging, strategy and design. We're guided by an honest commitment and our deep, participatory, first-hand knowledge. We call our work "sustainable marketing," which makes sense because our focus is on on keeping both the environment and your business alive.

Services

• SUSTAINABLE MARKETING STRATEGIES
• Traditional Marketing Services (the most sustainable of all)
• Sustainable Operations Analyses
• Brand Envolvement® Campaigns
• Sustainability Messaging/Positioning
• Experiential Retreats/EcoConnections
• Corporate and Member (en)tegrations®
• Sustainability 101 programs
• Strategic Brand Planning
• Transformational Initiatives for Systems and Personnel

• MEDIA / PR
• Awareness Campaign Development
• Corporate Communications
• Electronic Newsletters
• Event Conception through Completion
• Media Buying and Placement
• Media List Development
• Media Relationships & Management
• Strategic PR/Media Planning
• Stakeholder ID & Development
• Online Editorial and Blog Outreach

• ELECTRONIC INNOVATIONS
• Web Site Development
• Online Content Development
• Online Marketing Strategies
• Search Engine Optimization
• Search Marketing (Keyword Advertising)
• Social & Viral Networking
• Banner Advertising
• HTML Emails/Campaigns
• Podcasting/Internet Radio
• On-line publications

Profiles

Greetings and welcome from the key players at ENVOLVE Strategies! As a collection of graybeards and young upstarts, corporate marketers and grassroot organizers, do-gooders and strategists, we are all dedicated to the transformation of a green and sustainable economy. Remember, we have aligned an entire network of sustainability and marketing folks beside us - adding when necessary more experience, energy, creativity and drive.

Mark Thien | President, Founder

Specialties: Sustainable Marketing and Public Relations Solutions

Mark is a veteran marketing strategist and public relations professional with 16 years experience of working with prominent national and regional brands. His heavy interests in health/wellness, sustainability and the environment led to the founding of Envolve Strategies as a means of moving traditional marketing, public relations and advertising conversations into more earth-friendly tones. His work has aligned major consumer brands with urban greenways events and with an ongoing campaign against trash that contributed more than 1,800 volunteer hours to the government last year. Mark is also fully adept with public relations as a former reporter for a major daily newspaper and key contributor at three marketing/PR agencies, including one of the largest in the Southeast. Early in his career, Mark served as national communications manager for a national insurance carrier's $72 million dollar line of business, and as national communications director for Tennessee's $10.4 billion tourism industry. His promotional concepts, copy and strategies have been used by AT&T/BellSouth, Bridgestone Americas, Johnston & Murphy, the National Hockey League, and the Saturn Corporation among others. He graduated with a BJ in News-Editorial from the College of Journalism at the University of Nebraska-Lincoln.

Jim Deming | Vice President, Principal

Specialties: Internal Sustainabilities, Transformational Behaviors

As Vice-President for ENVOLVE Strategies, Jim brings for-profit and non-profit perspectives to help companies and organizations understand that sustainability is not only necessary, but it can be profitable, too. He is a solid grass-roots organizer, conflict manager, and transformational behavior specialist who has influenced greener, healthier communities for 25 years. He started and coordinating over 100 greenways projects for Rails-to-Trails Conservancy, an Ohio organization that transforms unused rail corridors into walking trails. In Tennessee, he brought the funds and connections to Nashville for the Safe Routes to Schools program, to get kids walking and moving for improved health and safety. He also directed the Cool Congregations program for Tennessee Interfaith Power and Light, bringing local congregations together in clusters to connect faith and environmental stewardship. Along with his commitment to sustainable and active communities, Jim's solid business background includes executive sales and marketing experience for Abingdon Press, as well as Westminster/John Knox Press. Jim has been the executive director of the state support unit for legal aid in Tennessee and the Kentucky/Tennessee Water Environment Association. He holds a B.A. from the University of North Texas, an M.Div. from Emory University, and an M.ED from the Corporate Learning Center of Peabody College at Vanderbilt University.

Will Paddock | affiliate

Specialties: Sustainability, Marketing

William has over 10 years of environmental affairs experience. In 2008, William made the decision to pursue a MBA degree with a specific focus on sustainable practices. William is currently enrolled in the MBA Program at Lipscomb University and will be one of the first graduates from its Institute for Sustainable Practice. In sync with the pursuit of an MBA, William founded WAP Sustainability, a boutique consulting firm helping businesses and organizations generate competitive advantages by implementing sustainable strategies. His clients include packaging companies, non-profits, local municipalities, and a mining company. In October of 2008, William worked with Al Gore's, the Climate Project, helping in the training of 132 faith-based leaders. Over the last 10 years, William Paddock has worked with a variety of organizations on sustainability issues including The Kroger Company, Smart Data Strategies, The United States Air Force, University of Alabama, M&M Mars Inc., Environmental Solutions and Innovations, Custom Packaging, Inc. and the Environmental Protection Agency (EPA). William holds a Bachelor of Science from the University of Alabama.

Cara Beasley | affiliate

Specialties: Environmental Policy, Sustainable Development, Energy Conservation

In early 2007, Cara laced up her lederhosen and flew to Germany for an internship with the State Office of Environment and Geology in Saxony. (She also developed an affinity for German discotheques and spiced, cured meats). During her eight month stay, Cara participated in two partially funded EU projects concerning energy conservation and the control of particulate matter through Enercy'regio, a partnership of five European regions promoting sustainable development and energy efficiency. It's here where she learned how important it is for governmental agencies to work alongside regional agencies, private companies and non-profit organizations, as well as individual citizens in order to achieve successful project implementation. Back at home, and in more traditional American wardrobe, Cara is closely affiliated with Kilowatt Ours, the Nashville, Tenn.-based non-profit energy reduction group that's working for a healthier planet by educating and advocating renewable power. She is a Boston University graduate with a B.S. in International Relations, a concentration in Environmental Policy and Development, and a minor in German language.

The Institute for Sustainable Practice at Lipscomb University & G. Dodd Gulbreath

Lipscomb University's Institute for Sustainable Practice in Nashville, Tenn., offers an undergraduate and graduate studies in sustainability with an emphasis in environmental sciences. Under our unique partnership, graduate students will provide research and support services in exchange for internship and paid experiences. Additionally, under the direction of its founding executive director, G. Dodd Galbreath, the Institute will provide limited consulting services as it does for businesses, organizations, policy making bodies and individuals in an array of sustainability applications.

Galbreath is a former consultant with one of the country's largest engineering consulting firms, URS Corporation, and a former senior policy strategist for two Tennessee governors, Ned McWherter and Don Sundquist. Dodd led passage of laws to manage water transfers between southeastern rivers and to add transparency to state water uses. He also worked in wetlands conservation, environmental justice and sustainable storm water design. Dodd gives graphic presentations and facilitates sustainability applications in corporate, public policy, private projects, historic preservation and outreach. He also serves as a volunteer presenter of "The Climate Project" slide show developed by former Vice President Albert Gore, Jr. Dodd brings a wealth of knowledge and experience to the group.

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